Marketing Practice Area

Focused Marketing Efforts Are a Must

By following a laser focused approach to marketing planning, web design, and automated lead generation, we help businesses like yours achieve their max potential.

We’ve created a comprehensive marketing system that focuses your planning, budget, and time, in order for you to reap the biggest return on your investment (ROI).

This focused approach to marketing will allow you to turn cold leads into warm leads, sinking profit margins into booming ones, and provide you more time to do the things you love.

Please view our services offerings below and we look forward to bringing this focused marketing system to you and your company, so you too can live the life you dream of.

“Success is making those who believed in you look brilliant.”   ~ Dharmesh Shah

Marketing Planning

“Businesses that have a marketing plan are 313% more likely to succeed than those that don’t.”

Success begins with planning

Starting a new business can be brutal and on average, entrepreneur’s fail 3 times before they find success. Therefore, it’s imperative business leaders properly prepare before investing any of their time, energy, capital or credit, into a new or existing endeavor.

The marketing plan is that part of the business plan that allows business leaders to build a road map for identifying, attaining, and retaining customers.

A proper marketing plan will address your core products/services, budget, direct and online marketing strategies and techniques and more.

Focused Websites You Can Monetize

Do you have a website?  If so, how’s it doing for you? Is it producing automated income or leads for you? If not, then it’s time for a marketing assessment.

It should be.

Long gone are the days when you could just put up a website to sell your product, or promote your service. Today Automation and AI are being used to help business grow businesses.

Websites have undergone a continuous process of evolution since their inception and nowadays play a direct role in the success of a business. There is no serious business that doesn’t have a proper website. By proper, we mean, the website properly describes the product offerings, is engaging to the visitor, properly optimized for web crawlers, and call sell 24/7.

Due to the importance of websites, elements like web design, responsiveness, security, among other aspects, have vastly improved over the last 20 years and businesses should ensure theirs is properly representing them online.

Lead Generation

Want More Leads When it Comes to Your Business? Do you want to boost your business through a constant flow of customers visiting your website? Through optimizing social platforms, lead generation through engaging consumers and capturing their interest can transform your business. Do you need a modern approach to attracting leads to your products or services? Ridgeback is a big believer in the benefits of finding quality leads through Facebook, LinkedIn, Podcasts, etc.. We can assist your company in generating warm leads through these methods.

Capture Attention Thru Video Marketing

Ridgeback Business Solutions specializes in growing organizations through the power of creative and affordable video marketing services.

Forbes Says:

Businesses must evolve with the times or die out. By 2019, online content will consist of 80 percent video marketing, and mobile consumption of video content continually rises by 100 percent annually. Consider the following statistics:

  • 90 percent of consumers indicate product videos directly inform purchase decisions.
  • 92 percent of videos viewed via mobile are shared compared to other modes of access.
  • 95 percent of consumers retain communicated information through video, while only 10 percent retain information from reading.
  • Companies utilizing video content experience a 41 percent increase in traffic through web searches compared to others who don’t include video in their content strategies.
  • Video offers the best return on investment, as 51.9 percent of marketing experts agree.
  • How do you take this information and utilize it in your content marketing? Which social platforms should you target?

Consumers connect with these percentages of branded videos daily:

  • 49 percent on Facebook
  • 32 percent on YouTube
  • 24 percent on Instagram
  • 22 percent on Snapchat
  • 22 percent on Twitter.


If you’re not getting the automated leads or income you desire, then contact us and let Team Ridgeback help you.

Phone: (646) 883-2927

Email: [email protected]