Put Your Marketing on Auto-pilot with Ridgeback’s Video Marketing Solutions.
Ridgeback specializes in growing organizations through the power of creative and affordable video marketing services.
Businesses must evolve with the times or die out. By 2019, online content will consist of 80 percent video marketing, and mobile consumption of video content continually rises by 100 percent annually. Consider the following statistics:
How do you take this information and utilize it in your content marketing? Which social platforms should you target?
Consumers connect with these percentages of branded videos daily:
49 percent on Facebook, 32 percent on YouTube, 24 percent on Instagram, 22 percent on Snapchat and 22 percent on Twitter.
Other examples of creative marketing include this short video.
A good article to help further explain some reasons why you should consider Video in your marketing plan can be found in an article by Medium. Some excerpts from the article can be found below.
1. VIDEO IS PART OF A DIFFERENTIATION STRATEGY
One of the major professional challenges for Marketing and Digital Communication managers is to find content capable of standing out in the competitive digital environment. The content produced for all brands is limitless. The differentiation of the communication strategy relies on using video.
People prefer to consume video content. Betting on Video Marketing is actually an excellent way to follow the audience’s consumption trends and reach the best results with your campaigns — it improves the conversion results and increases the number of people interested in what your company has to offer.
Betting on videos in digital communication channels increases the length of stay of people up to two minutes more. (Source: comScore)
2. VIDEO INCREASES TRAFFIC
Whether it’s used as main content or as a support tool, Video Marketing is helpful to increase people’s engagement and interaction with your publications. It is known that most consumers do not spend a lot of time reading lengthy and complex texts. Producing video content can make it possible to steadily grow the level of recognition and number of shares on social media.
The word “video” on the email’s subject line is capable of increasing up to 13%your email open rate? In commercial campaigns, videos ensure a more efficient contact with consumers. (Source: Video Brewery)
3. VIDEO IS A TOOL TO INCREASE RO
According to Video Brewery, a good communication strategy that relies on video can increase the audience’s understanding of what your company has to offer by 74%.
4. VIDEO IMPROVES YOUR SEO
The SEO allows the website to have more results in terms of organic traffic. Based on a video strategy, one can significantly improve the positioning of the company’s website in the internet ranking. The process of turning users into qualified leads becomes simpler.
This strategy increases the number of individuals who notice the company’s presence in the Digital realm, given that by adding audiovisual content, one also increases the reach of publications. More interest generates more views, likes, comments, interaction, engagement, visits to the websites and to Social Media Platforms.
5. VIDEO IS THE FUTURE OF COMMUNICATION
All Digital Marketing actions, including the use of video, must be in tune with the company’s strategy and they should be performed through a planning. Videos convey the brand image, perhaps in the strongest way of all. According to a study conducted by Cisco, by taking into account the increasing amount of people online and the growing quality of videos, it is expected that, in 2020, 82% of all internet traffic will be generated by videos. Following this line of thought, it’s crucial to have efficient tools to measure the ROI of campaigns, whilst constantly looking for enhancements and new opportunities.
6. FROM THE BRAIN TO THE PURCHASE
In addition to the technical and strategic skills of Marketing, the idea and the human perception extracted from videos must be understood. Usually, people have the tendency to believe in what others say. On one hand, the natural movement in videos is an important factor in the process of capturing information.
Contact us now to learn how we can help your organization succeed through Video Marketing.
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