Assess – Decide – Act

“Champions are brilliant at the basics.” – John Wooden

With the rapid advancement of technology, many apps and new approaches to marketing are constantly at our disposal, and as a business owner or company executive, we can easily become overwhelmed by the variety of tools available.


New tools come online and create new learning curves, and with new learning curves come lost opportunities while trying to learn the new tools and systems.

If you don’t know much about John Wooden, he was a Master Leader who followed basic principles which resulted in great success.

That’s why champions, no matter the sport or industry, always build upon the basics.

Here at Ridgeback, we too believe in the value of “the basics” and follow a basic three step process:

Assess, Decide, and Act.

■ Assess the current situation

■ Decide a direction based upon what’s learned in the assessment

■ Act on the decision made with focus and determination.

We believe business leaders can only make good decisions off good assessments and that’s why we always begin a new project by making a sound estimate of the situation to sure.

If this approach is good enough for us to follow, then it’s good enough for our clients as well. In the marketing assessment we provide for free to our clients and prospective clients, we help business leaders assess their current activities across the marketing spectrum.

From Social Media Marketing (SMM), to traditional marketing and advertising, we take them through a series of questions to help them better understand their current status so they can best decide how to move forward with their marketing.

Here at Ridgeback, we believe in the power of the plan. John Wooden’s success didn’t just happen. He had a proven process that he followed which resulted in ten NCAA national championships in a 12-year period as head coach at UCLA, including a record seven in a row.

Contact us if you wish to learn more about our ASSESS – DECIDE – ACT approach and learn HOW TO WIN in BUSINESS like John Wooden did in basketball.

Phone: (646) 883-2927

Email: [email protected]