Have you ever thought of being a business owner?
- by back2
- August 20, 2023
- Small Business
- Comments: ( 0 )
Business Owner? Really, Me? Nah Many veterans frequently express this common sentiment when initially asked about considering the prospect of business ownership. Regardless of whether you have personally contemplated this avenue, it's essential to acknowledge that the Institute for Veterans and Military Families (IVMF) at Syracuse University has commendably established an impressive and diversified array of programs specifically designed to wholeheartedly and effectively support veterans in achieving Empowering Veteran Entrepreneurship Success in their diverse post-military pursuits. As we have underscored...
[ Read More ]Is Your Web Content and Copy Working?
- by back2
- March 6, 2020
- marketing
- Comments: ( 0 )
Web Copy and Web Content Is there a difference between web copy and web content? You bet there is. Web copy is wording that’s used to engage/entice the readers while web content is meant to support the copy that’s on your website. Web copy is created by using creative words and sentences that are designed to have your visitor conduct some form of predetermined action. It typically has a single purpose – which is to drive your web visitors...
[ Read More ]Buyer’s Journey? What is it & Why it’s Important
- by back2
- February 11, 2020
- consulting
- Comments: ( 0 )
What is a Buyers Journey? Before you ever try to engage potential buyers, it’s important to first know and properly understand what the the buyer's journey to buying your product or service looks like. Understanding how to connect with buyers is essential if you wish to maximize marketing dollars and achieve maximum results. There are 5 Stages of the Buyer’s Journey As a business, your goal is to help a buyer identify their problem and once you've done that, you’re...
[ Read More ]A Proven Marketing System
- by back2
- February 3, 2020
- marketing
- Comments: ( 0 )
Do you follow a true marketing system that will drive leads to your website, store front, and/or social media pages? If not, you should. Small businesses and entrepreneurs face many challenges their early years of operation. According to the US Bureau of Labor Statistics, 20% of small businesses fail within the first year. 50% fail within 5 years and 80% within the first 10 years. These are grim statistics. Some of the main reasons why so many new businesses fail...
[ Read More ]My “Origin Story” – A Career of Learning and Helping Others
- by back2
- August 26, 2019
- coaching
- Comments: ( 0 )
I'm regularly asked how I got to where I am today and how I began helping others, so I figured it was time to write my "Origin Story". In 1998, I was in the middle of a great military career when I was approached by someone close to me to retire from the Marine Corps and become President of their company. I refused the proposal a number of times but this business owner was very persistent and one day I...
[ Read More ]Leadership and Emotional Intelligence
- by back2
- September 18, 2018
- Communication
- Comments: ( 0 )
A Requirement to Great Leadership A common saying is that “there is no emotion in business”. However, emotional intelligence separates average professionals from those with great leadership skills. Business Insider, along with exceptional business professionals, reports that leaders with high emotional intelligence communicate better, create understanding in the workplace, and help achieve common goals. Empathizing with employees and coworkers while maintaining a calm demeanor can help address conflicts before they intensify. [caption id="attachment_926" align="aligncenter" width="362"] Developing leadership skills starts with your emotional...
[ Read More ]Hiring for an Effective Company Culture
- by back2
- September 14, 2018
- Communication
- Comments: ( 0 )
Hiring to Make the Right Culture Many elements contribute to a strong company culture. If hiring and retaining ideal employees was easy, then there would never be turnover or office miscommunications. Hopefully, these tips can help you generate the company culture you seek. Correctly Posting the Job Opening When a job opens, we often copy and paste the job description that has been used year after year, slap it on Indeed.com and move on with your day. Beta Gamma Sigma’s CEO,...
[ Read More ]Part Time Executives
- by back2
- February 27, 2018
- consulting
- Comments: ( 0 )
After I first retired from the Marine Corps, I was the President of a small business services holding company and badly needed a Chief Financial Officer (CFO). The pace of the company was fast as we oversaw the operations of four small businesses and one public charity. We had a solid bookkeeper but she didn't have anywhere the background we needed from a CFO. So, with this in mind, the search began and as we identified the requirements, we saw...
[ Read More ]The E-Myth – Why Most Small Businesses Fail
- by back2
- January 27, 2018
- consulting
- Comments: ( 0 )
The E-Myth - Why Most Small Businesses Don't Work and What to Do About It The first book I read when I retired from the Marine Corps was the E-Myth. It's a classic book which details both issues and solutions for a small business to follow. The book focuses on the reasons why most entrepreneurial ventures fail and the best practices to avoid such failure. Below is a review I found online at squeezedbooks.com and figured I'd forward the review...
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