Do you follow a true marketing system that will drive leads to your website, store front, and/or social media pages? If not, you should.

Small businesses and entrepreneurs face many challenges their early years of operation.

According to the US Bureau of Labor Statistics,

• 20% of small businesses fail within the first year.
• 50% fail within 5 years and
• 80% within the first 10 years.

These are grim statistics. Some of the main reasons why so many new businesses fail are due to lack of planning, lack of focus, funding, and most importantly, lack of a good marketing plan. With marketing acting as the lifeline of a business, doesn’t it make sense to follow a proven marketing system to enhance your chances of success?

Bottom line is – if you don’t inform the public of your products or services, then its very difficult for them to learn the benefits of hiring your company.

Small businesses don’t often have large budgets for marketing. They also don’t have a pool of marketing experts at their disposal. In many cases, the new business is a solopreneur – just one person who is focusing only on their own skill sets and at most times those skills don’t include a background in marketing. Even if they did, marketing, like many other business functions evolve and it would be challenging to keep up with the latest trends.

Over the course of the next 7 weeks, we will take a step by step approach towards building a true marketing system that will help you drive traffic to your sites as well as ramp up your revenue. In this system, we’ve simplified marketing by laying out a sequential approach that will create awareness about your product or service, build interest and consideration in it, and drive the qualified prospects to purchase them. Much of this process can also be automated therefore turning your company into a 24/7 selling machine.

This comprehensive guide on how best to run your marketing efforts is meant to be a simple yet effective means for you to succeed and achieve your dreams. We’ve identified where many small businesses fail and have offered you the solution. We’ve broken down all the aspects of marketing that you need to help you quickly understand each step.

The marketing system that will be discussed in the following weeks is the same system that we follow and that’s how we know it works.

Our SMART Marketing approach focuses on lowering your marketing expenses and taking the burden of marketing off your back so that you can focus on your product.

This guide will help you understand the following marketing concepts in the proper order of execution;

• Marketing Assessment
• Marketing Plan
  a) Research the market
  b) Develop approach and strategy
  c) Determine budget
  d) Identify actions to be taken
• The Website – Your 24/7 selling machine
  a) Landing Page
  b) Content
  c) Search Engine Optimization (SEO)
  d) Automation
• Content Management – Telling your story
  a) Content on your landing page and website
  b) Across the social media platforms (Facebook, Twitter, LinkedIn, etc…)
  c) Video
  d) Podcast
• Lead Generation – Keep them coming!
  a) Landing pages and website
  b) Facebook
  c) LinkedIn
• Paid Search
  a) Facebook Ads
  b) Google Pay Per Click (PPC)
  c) YouTube
  d) LinkedIn Sponsored Content
• Direct Marketing
  a) Email
  b) Text
  c) FB Messenger
  d) Phone

If you’re looking for help in getting your business to boost its marketing efforts, click on the link to learn more about our SMART Marketing pricing

Ready to get going? Contact us at
Phone: (646) 883-2927
Email: [email protected]