THE RIDGE

Insights That Help You Hire Smarter and Grow Faster

Veteran Business Owner? Whether you are or aren’t, the Institute for Veterans and Military Families (IVMF) at Syracuse University has you covered. …

Many of our readers know we support a group for military veteran business owners and executives called “Friends in Commerce”. This group …

As stated in our post last week, so many veterans exit the military without knowing what to do or even how to …

I first came across the Institute for Veterans and Military Families (IVMF) several years ago as I was searching online for Lean …

Our own Maggie Wolgamot made this video demonstrating how easy it is for any business to create great video’s. It’s true that …

We’ve all heard a lot about website security over the past years but is your site secure. We always use WordPress for …

Today is Easter and four weeks ago today, my wife and I returned from a trip to our daughters and went into …

“Decision making requires both the situational awareness to recognize the essence of a given problem and the creative ability to devise a …

Crisis Management It’s clear we are on the front end of a very bad crisis and during times like this, I can’t …

Web Copy and Web Content   Is there a difference between web copy and web content? You bet there is. Web copy …

Happy Friday Everyone! Hopefully, this short video helps you smile as you wind down your work week.

Website Strategy – More than a Diagram While website (web design, responsiveness, security, etc.) have evolved tremendously over the past few decades, …

Step 1 – Marketing Assessment Many businesses are so busy executing every day that they sometimes bypass the most basic steps that …

What is a Buyers Journey? Before you ever try to engage potential buyers, it’s important to first know and properly understand what …