THE RIDGE

"Recruitment Chronicles"

Today is Easter and four weeks ago today, my wife and I returned from a trip to our daughters and went into …

“Decision making requires both the situational awareness to recognize the essence of a given problem and the creative ability to devise a …

Crisis Management It’s clear we are on the front end of a very bad crisis and during times like this, I can’t …

Web Copy and Web Content   Is there a difference between web copy and web content? You bet there is. Web copy …

Happy Friday Everyone! Hopefully, this short video helps you smile as you wind down your work week.

Website Strategy – More than a Diagram While website (web design, responsiveness, security, etc.) have evolved tremendously over the past few decades, …

Step 1 – Marketing Assessment Many businesses are so busy executing every day that they sometimes bypass the most basic steps that …

What is a Buyers Journey? Before you ever try to engage potential buyers, it’s important to first know and properly understand what …

Do you follow a true marketing system that will drive leads to your website, store front, and/or social media pages? If not, …

A Marketing plan – or in this case Marketing Matrix – is important because many business owners skip the important step of …

Get Smart or Get “SMART”? When people from my generation see the term Get Smart – they might first think of the …

Studying the “True” Cost of an Employee Many managers and workers typically just think of employee salary when they think of the …

Recently, our CEO Tom Daly, was invited to speak on the Ambitious Vet Podcast. It was a great opportunity for Tom to …

FEMA (Federal Emergency Management Agency) is heard in the news almost on a daily basis. Yet, the general public doesn’t have a …