Website Security – Is Your’s Secure?
- by back2
- April 13, 2020
- marketing
- Comments: ( 0 )
We've all heard a lot about website security over the past years but is your site secure. We always use WordPress for our websites because of the ease of use in updating content and posting blogs. But to my surprise, even the websites with the lowest amount of traffic get regular visitors from non customers and with all the hard work you've put into your website and company messaging, you obviously aren't wanting any intruders. The image to the right...
[ Read More ]Is Your Web Content and Copy Working?
- by back2
- March 6, 2020
- marketing
- Comments: ( 0 )
Web Copy and Web Content Is there a difference between web copy and web content? You bet there is. Web copy is wording that’s used to engage/entice the readers while web content is meant to support the copy that’s on your website. Web copy is created by using creative words and sentences that are designed to have your visitor conduct some form of predetermined action. It typically has a single purpose – which is to drive your web visitors...
[ Read More ]What’s Your Website Strategy?
- by back2
- February 27, 2020
- Improve ROI
- Comments: ( 0 )
Website Strategy - More than a Diagram While website (web design, responsiveness, security, etc.) have evolved tremendously over the past few decades, many organizations are still using websites the way they were originally designed - a number of decades ago. While everyone struggled in how to integrate online traffic with their core business, today websites play a primary role in the success of any business. Your Website Strategy Too Complicated or Not Existent At All? In the early days of...
[ Read More ]The Marketing Assessment – The Difference between Success & Failure.
- by back2
- February 19, 2020
- marketing
- Comments: ( 0 )
Step 1 - Marketing Assessment Many businesses are so busy executing every day that they sometimes bypass the most basic steps that are required to not only optimize their business but also succeed. “Champions are brilliant at the basics.” ~ John Wooden With the rapid advancement of new technology, applications and approaches to marketing, business leaders can easily become overwhelmed by the variety of tools available and end up chasing their tail. With new tools, come new learning curves, and...
[ Read More ]Buyer’s Journey? What is it & Why it’s Important
- by back2
- February 11, 2020
- consulting
- Comments: ( 0 )
What is a Buyers Journey? Before you ever try to engage potential buyers, it’s important to first know and properly understand what the the buyer's journey to buying your product or service looks like. Understanding how to connect with buyers is essential if you wish to maximize marketing dollars and achieve maximum results. There are 5 Stages of the Buyer’s Journey As a business, your goal is to help a buyer identify their problem and once you've done that, you’re...
[ Read More ]A Proven Marketing System
- by back2
- February 3, 2020
- marketing
- Comments: ( 0 )
Do you follow a true marketing system that will drive leads to your website, store front, and/or social media pages? If not, you should. Small businesses and entrepreneurs face many challenges their early years of operation. According to the US Bureau of Labor Statistics, 20% of small businesses fail within the first year. 50% fail within 5 years and 80% within the first 10 years. These are grim statistics. Some of the main reasons why so many new businesses fail...
[ Read More ]The “Marketing Matrix”
- by back2
- January 31, 2020
- marketing
- Comments: ( 0 )
A Marketing plan - or in this case Marketing Matrix - is important because many business owners skip the important step of writing a basic marketing plan. And for those that do, many are too busy to update it. It's for those owners with this in mind that we came up with the one page Marketing Matrix. Why have a Marketing Matrix? Because creating an excellent product/service is just part of the journey; making the customer aware, sparking their interest,...
[ Read More ]My “Origin Story” – A Career of Learning and Helping Others
- by back2
- August 26, 2019
- coaching
- Comments: ( 0 )
I'm regularly asked how I got to where I am today and how I began helping others, so I figured it was time to write my "Origin Story". In 1998, I was in the middle of a great military career when I was approached by someone close to me to retire from the Marine Corps and become President of their company. I refused the proposal a number of times but this business owner was very persistent and one day I...
[ Read More ]Ridgeback Video Marketing Solutions
- by back2
- July 23, 2018
- marketing
- Comments: ( 0 )
Is your business capitalizing on the benefits of video marketing? If not, then contact us to learn more about [caption id="attachment_885" align="alignright" width="300"] The Power of Video[/caption] Ridgeback's affordable video marketing solutions. Here are some stats that might make you get a better understanding of how powerful video marketing can be. Before reading any text, 60% of site visitors will watch a video if available. (Diode Digital) One minute of video is worth 1.8 million words. (Forrester Research) 56% of consumers believe if a company...
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