“The Ridge”

The Marketing Assessment – The Difference between Success & Failure.

  • by back2
  • February 19, 2020
  • marketing
  • Comments: ( 0 )

Step 1 - Marketing Assessment Many businesses are so busy executing every day that they sometimes bypass the most basic steps that are required to not only optimize their business but also succeed. “Champions are brilliant at the basics.” ~ John Wooden With the rapid advancement of new technology, applications and approaches to marketing, business leaders can easily become overwhelmed by the variety of tools available and end up chasing their tail. With new tools, come new learning curves, and...

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Buyer’s Journey? What is it & Why it’s Important

  • by back2
  • February 11, 2020
  • consulting
  • Comments: ( 0 )

What is a Buyers Journey? Before you ever try to engage potential buyers, it’s important to first know and properly understand what the the buyer's journey to buying your product or service looks like. Understanding how to connect with buyers is essential if you wish to maximize marketing dollars and achieve maximum results. There are 5 Stages of the Buyer’s Journey As a business, your goal is to help a buyer identify their problem and once you've done that, you’re...

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A Proven Marketing System

  • by back2
  • February 3, 2020
  • marketing
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Do you follow a true marketing system that will drive leads to your website, store front, and/or social media pages? If not, you should. Small businesses and entrepreneurs face many challenges their early years of operation. According to the US Bureau of Labor Statistics, 20% of small businesses fail within the first year. 50% fail within 5 years and 80% within the first 10 years. These are grim statistics. Some of the main reasons why so many new businesses fail...

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The “Marketing Matrix”

  • by back2
  • January 31, 2020
  • marketing
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A Marketing plan - or in this case Marketing Matrix - is important because many business owners skip the important step of writing a basic marketing plan. And for those that do, many are too busy to update it. It's for those owners with this in mind that we came up with the one page Marketing Matrix. Why have a Marketing Matrix? Because creating an excellent product/service is just part of the journey; making the customer aware, sparking their interest,...

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Get “SMART” !

Get Smart or Get "SMART"? When people from my generation see the term Get Smart - they might first think of the old TV classic with Chief, Max and 99. While that was great for a laugh, here at Ridgeback, we refer to Getting "SMART" more in the business sense where employers can drastically reduce their expenses while also improving their capabilities. When well respected institutions like MIT estimates the true cost of an employee is 1.25 – 1.4 times higher...

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Is the “True Cost” of an Employee Killing Your Organization?

  • by back2
  • January 18, 2020
  • Improve ROI
  • Comments: ( 0 )

Studying the "True" Cost of an Employee Many managers and workers typically just think of employee salary when they think of the cost their employees lay on them. The truth of the matter is far different and organizations of all sizes can overcome this issue and make their organization more productive and profitable only if they GET SMART about the issue. Recruitment expenses Finding a qualified person who aligns to your organizations culture and ethics is time-consuming and costly. You’ll...

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Ambitious Vet Podcast

  • by back2
  • October 10, 2019
  • coaching
  • Comments: ( 0 )

Recently, our CEO Tom Daly, was invited to speak on the Ambitious Vet Podcast. It was a great opportunity for Tom to speak on what he learned in 20 years of military service (4 years Air Force enlisted and 16 years as a Marine officer) in addition to the 20+ years of business experience he has had since. Below are the comments listed by the Ambitious Vet Podcast Intro - How do we leverage the tools that were ingrained in...

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FEMA – Quietly Serving

FEMA (Federal Emergency Management Agency) is heard in the news almost on a daily basis. Yet, the general public doesn't have a true understanding of just how busy they are and how many disasters are open. Because of the work I've done over the years assisting communities respond and or recover from a disaster, I like to keep an eye on whats happening around the country. Because of that interest, I subscribe to the FEMA Daily Op's Brief and keep...

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Assess – Decide – Act

“Champions are brilliant at the basics.” - John Wooden With the rapid advancement of technology, many apps and new approaches to marketing are constantly at our disposal, and as a business owner or company executive, we can easily become overwhelmed by the variety of tools available. Assess-Decide-Act New tools come online and create new learning curves, and with new learning curves come lost opportunities while trying to learn the new tools and systems. If you don't know much about John...

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My “Origin Story” – A Career of Learning and Helping Others

  • by back2
  • August 26, 2019
  • coaching
  • Comments: ( 0 )

I'm regularly asked how I got to where I am today and how I began helping others, so I figured it was time to write my "Origin Story". In 1998, I was in the middle of a great military career when I was approached by someone close to me to retire from the Marine Corps and become President of their company. I refused the proposal a number of times but this business owner was very persistent and one day I...

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